2022P?J_B[???Rj. ·,"?v(d??MOTJ?0?
2022 P?J_B[???Rj. ·,"?v(d??MOTJ?0?
1. P?J_B[???Rj. ·??.7
naE6
2. P?J_B[???Rj. ·,"?v(d??MOT\?>?
2.1 n?O?(d?;P?J_B[?????>PO?(d,"\?1?'HRj. 5?Q^1$?=[??=
2.2 n??w???;Z?功5?Q^m?,"?v(d??1$,"?vP?-`?wMOT?x P?'?&??=
2.3 n?'?~??;&v0Zx?6k=J*m?(d???[?B?D?
3. P?J_B[???Rj. ·??R?
Part. 1
新能源汽⻋服务)
趋势
P?J_B[???Rj. (d???{5?KFRcC???B?5?t_??m?0ZP?
&?E?d,P?R?R???可uJ'0m?TME?I?5?
2022 P?J_B[???Rj. ·,"?v(d??MOTJ?0?
O?LR?_B?;&??(?{5B. ?w2030C?-xq+?*@??d.P0Tix
2022C??{&?5BP?J_B[???}vKon??7ާ?FV.7o
P?J_B[????*2^w??hg5?9Rb??Y?trpv 30%8?,"?w31.8%?x?{10Rb?H??,D
-/P??*-L71.4&p
-L2030C??{E2C?P7?P?J_Bn^a装?J_B..m?'\?B?,(Z?(??*-L 40%
2022 P?J_B[???Rj. ·,"?v(d??MOTJ?0?
29.7%
Rj. OP,⼦?;R?2021C?
,C??&?OP,
118.5%
0ZZ?7ާ?
?;R?2021C?,C??&?OP,361.4'?+??{
??&s&gC?C?7ާ?122.3%
15.2'?
?-??2021C?Rj. OP,
77.5%
0ZZ?7ާ?
?-??[???2021C?,C??&?OP,&?209.9
'?+??{??&s&gC?C?7ާ?259.1%
36.78'??w43.6%?x
????1$C?n9Rj. ?OP
27.57'??w32.7%?x
[???)B,.Rj. ?OP
? ?,.??J?[2021C?9Rb?&?OP,O?)?
对0ZZ?7ާ?
O?LR?_B?;可&??J?n'=?}?,D?O?L
2022 P?J_B[???Rj. ·,"?v(d??MOTJ?0?
na-xP?J_B[???m?uJ'0?~E?'?y'a1wz??0byRj. z
'a1w
Product
Rj.
Service
before NOW
'a1w
Product
Rj.
Service
'???'a1w??&?TME?m?uJ'0??0&?'???'a1wRj. y?}a PSS??&?TME?m?uJ'0
Part. 2
2.1 n?O?(d?;P?J_B[?????>PO?(d,"\?1?'HRj. 5?Q^1$?=[??=
2.2 n??w???;Z?功5?Q^m?,"?v(d??1$,"?vP?-`?wMOT?x P?'?&??=
2.3 n?'?~??;&v0Zx?6k=J*m?(d???[?B?D?
新能源汽⻋服务)
关键体验 MOT洞察
2022 P?J_B[???Rj. ·,"?v(d??MOTJ?0?
…
[???Rj. B?5?Y?5?}Q/?(?}[(?}US,F?OV?
eM\X???~c?Rj. P?J_B[????~c?Rj.
???Rj.
k=??Rj. }v)BRj.
???JRj.
- ?dRj.
(0?Rj.
??寻Rj.
…
…
??[???Rj. ??m?>A&?1$??k?Y?5???~7U
n??? ??{ ??? P??'\'? +?kOT?
>?3咨k=
118?P?J_B[??????k=??Rj. 5?Q^
0302 0401 05
????}v)B
???OyM zF????J '?>P???J 1P?' Jϗ
0807 09 11
06
10
2022 P?J_B[???Rj. ·,"?v(d??MOTJ?0?
TKR?-B?G?,?
地区 占⽐
华东 23.4%
中部 14.8%
⻄南 17.5%
华南 19.3%
华北 7.8%
性别 占⽐
男性 72%
⼥性
唐硕:2022新能源汽车服务-关键体验MOT报告.pdf